There are very few sports other than road cycling, where fans and spectators can experience the sport so close to the elite athletes. This has pros and cons for athletes. The atmosphere can carry athletes through tough stages, and creates a fantastic experience for fans. It also allows cyclists to hear and experience support close […]
In recent times sport and especially football has seen a flurry of young sporting ‘wonderkids’ being shot into the media spotlight. With Real Madrid’s acquisition of the 16 year old Martin Ødegaard from Stromsgodest, Norway being the most recent and high profile due to the global reach of Madrid. The 16 year old has signed […]
Since the birth of Twitter, the social media world has catapulted into something only once imaginable. The impact Twitter has had on the sports industry has been immense, in both positive and negative ways. Twitter has seen to significantly influence sports news and communication, marketing strategies, athlete profile and fan engagement due to its addictive […]
According to Ofcom’s 2013 report, 21.7 million households in the UK have access to the internet, from these households 55% report using social media. You may be thinking this number is relatively low in comparison the overall population? However just sitting at a desk or searching your laptop is not the only way in which […]