Now 2016 is fully upon us, many of us will have noticed an increase in the amount of people in your local gym. A diverse range of individuals, some of whom may never have taken part in any exercise before, will be busting a gut on the cross trainer, hoping to burn off the calories […]
We all know that nutrition helps the body complete the tasks we set for it, but does it also influence cognitive and psychological systems? Nutrition is an essential part of athletics, but the actual focus on athletic performance is rather narrow, focusing on the physical benefits and ignoring many other important sport-related aspects. This is […]
Elite and professional sport has continued to grow exponentially in recent history to become a universal phenomenon inspiring so many with acts of heroism, displays of courage and passion with the potential to embody a symbol of human spirit and will. Such an attraction has lead sport to become a commercial and marketing dream leading […]